6 ways to Maximize Digital Product Sales during the holidays

Ben Woytowich
Customer Success Lead


  • Consumers (aka your followers) spend the most money between Oct. 1 and the end of the year (aka right now!)
  • Beacons offers the features you need to increase your holiday sales and get your piece of the pie.

Ready to get set up? Start selling on Beacons Store today - it’s free!

The Impact of Holidays on Sales

You might be surprised to hear that the holiday sales season can account for up to 30% of your yearly revenue.  According to the most recent Black Friday sales data, shoppers spent a record $9.8 billion dollars in online sales 🤯.  Cyber Monday also had a strong day of sales, so there is clearly an appetite from consumers to increase spending during the holiday season. To help you maximize YOUR holiday sales, here are our best tips to increase your Beacons store sales during the holiday season.

Digital Products and the Holiday Season

During the holidays, digital products are the unsung heroes of the shopping world - consumers can get them right away!  No waiting, shipping or stressing out that the delivery company lost your package.  So, if you're the type to leave things till the last minute, digital gifts are your holiday saviors.

And get this – digital gifts don't care where you are. They're like the jet-setters of presents, flying across borders without a problem. That means you can send a thoughtful gift to your friends on the other side of the world without breaking a sweat. Plus, when your friends get their digital surprises, they can dive into the fun right away. Think e-books, music albums, or design patterns – all ready to roll as soon as they hit your inbox.

Now, let's talk about being eco-friendly. Digital gifts are like the planet's best friends. While regular gifts need lots of materials and shipping, digital gifts keep things chill. It's like giving joy without making a big mess. And guess what? In a season where we're drowning in stuff, choosing digital means you're a hero for the environment.

And the best part? Digital products are a massive treasure chest of choices. No matter what your friends are into – cool courses, funky artwork, you'll find something they'll love. So, as we cruise through the holiday fun, remember that digital gifts are the secret weapon for a chill, modern, and planet-friendly holiday vibe.

6 Ways to Increase Sales During the Holiday Season

1. Use Discount Codes 💯

In the hustle and bustle of holiday shopping, discount codes are a powerful motivator for your audience to visit your digital store. Offering enticing discounts creates a sense of urgency and excitement among potential customers, pushing them to make that crucial purchase decision.

The allure of a limited-time offer or an exclusive discount during the holiday season taps into the festive spirit, turning casual browsers into enthusiastic buyers. These discounts act as magnets, drawing in price-conscious shoppers who are on the lookout for the best deals. Whether it's a percentage off the total purchase or a special holiday bundle, discount codes serve as the golden key that unlocks the door to increased sales.

Plus, discount codes can be seamlessly integrated into your overall marketing strategy, becoming a driving force behind customer engagement. By promoting your discount codes through various channels such as email campaigns, and Instagram stories, you create a buzz around your digital store.

Shoppers are not only enticed by the prospect of savings but also feel a sense of exclusivity and appreciation for being part of a limited-time offer. In essence, discount codes become more than just a price reduction – they become a catalyst for customer loyalty and satisfaction, ultimately fueling the holiday sales engine for your digital store.

🔥 Pro Tip: Offer your audience an exclusive coupon code if they sign up for your email list.  This gets you in their inbox, and motivates them to make a purchase on day one!

2. Limit Inventory 🎁

In the festive frenzy of holiday shopping, strategically limiting product inventory on Beacon's digital store becomes a key driver for heightened demand and increased sales. Scarcity has a psychological impact on consumers, triggering a fear of missing out (FOMO) that compels them to act swiftly.

By deliberately controlling product availability, you create a sense of urgency, prompting customers to make quicker purchasing decisions in anticipation of potential stock shortages. This not only drives sales but also cultivates an atmosphere of exclusivity, as shoppers vie for the limited number of coveted items, contributing to a more dynamic and engaging shopping experience.

Your Beacons Store supports the ability for sellers to set product inventory limits on all digital products in order to increase scarcity and drive sales.  You can learn how to setup product inventory on Beacons here.

3. Use AI to Generate Product Descriptions & Images 🤖

In the bustling landscape of the holiday shopping season, Beacon's sellers gain an advantage through leveraging the power of AI to generate compelling product descriptions and images.

Leveraging AI-driven content creation ensures that every product in the digital store is presented with precision and allure, capturing the attention of potential customers in the crowded holiday market. By automating the generation of product descriptions, Beacons store not only saves creators valuable time but also ensures consistency and coherence across a creators entire product line. This not only streamlines the shopping experience for customers but also cultivates a professional and polished image for the creator.

AI-generated product images can be tailored to perfection, highlighting key features and visual appeal that resonate with the holiday spirit. From festive overlays to personalized recommendations based on customer preferences, Ai ensures that each product is showcased in its best light.

AI generation is available today for all store users and includes both image and text generation.  Beacons AI generation runs on industry leading models to ensure customers get the best results, and will return incredible results with as little as 1 sentences descriptions.

Try out Beacons Store AI generation features for Free here

4. Promote Products on Social Media & Email Marketing

In the competitive world of holiday retail, the Beacons Social Asset Generator and Email Marketing tools can really help drive your sales. The Social Asset Generator empowers Beacon to craft visually captivating and shareable content across various social platforms including, TikTok, Instagram, Twitter and Facebook.  With just a couple of clicks, you will have a beautiful advertisement to share with your audience.

These assets serve as virtual storefronts, attracting potential customers with eye-catching visuals and engaging captions. By seamlessly sharing promotions, exclusive discounts, and holiday-themed content through social channels, sellers not only expand their reach but also tap into the impulsive nature of online shoppers, inspiring them to explore and, ultimately, make purchases.

Simultaneously, Beacon’s easy to use Email Marketing tool will play a pivotal role in your effort to establishing a direct and personalized connection with your audience. Through targeted email campaigns, Beacons store sellers can deliver tailored messages, exclusive promotions, and product highlights directly to the inboxes of potential customers.

This personalized approach not only cultivates customer loyalty but also serves as a gentle nudge during the holiday shopping rush. By strategically timing and crafting these email communications, creators will keeps theirs brand top-of-mind, ensuring that customers are well-informed and enticed to make well-timed holiday purchases.

The combination of Beacons Social Asset Generator and Email Marketing tools positions Beacons sellers well, allowing the creator to harness the full potential of digital channels for maximum impact.

🚀 Ready to skyrocket your holiday sales? 🎁 Unlock the power of Beacon's Social Asset Generator and Email Marketing tools today! Try them both now!

5. Encourage Customer Reviews 💬

With the combination of our review feature and a done-for-you email automation template that asks your buyers for those reviews, Beacon creates a robust strategy for you to easily gather genuine customer feedback and offer it as social proof to other potential customers.

The digital store acts as a real-time platform where your customers can share their experiences, offering potential buyers immediate access to authentic reviews. This transparency not only fosters trust but also provides valuable insights into the strengths of digital products, guiding potential customers towards well-informed decisions in the midst of the festive rush.

The Beacons store natively supports the displaying of verified reviews on all store products, and the seller has control over which reviews are displayed.  Sellers are also able to offer their audience the opportunity to ask questions about potential products before they make a purchase, to ensure a potential buyer has all the information they need to make an informed decision about the product or service they are buying.

Our easy template to collect customer reviews via email marketing campaigns means you can collect this all-important social proof in your sleep! Through targeted emails, Beacon encourages satisfied customers to share their experiences, transforming positive sentiments into compelling testimonials. These reviews, that can be strategically embedded within email campaigns, serve as persuasive endorsements that resonate with potential buyers.

As customers receive tailored messages spotlighting the positive experiences of others, they not only build trust in the seller but also feel motivated to explore and invest in other digital products.

🔥Pro Tip: You can initially offer your first product or service at a heavily discounted rate to your audience in exchange for guaranteed testimonials.  These will be gold later on when you are trying to sell to a wider audience and need to build trust with them faster.

6. Focus on Already Successful Sales Channels

In the fast-paced world of holiday sales, Beacons store analytics features emerge as a strategic powerhouse, offering creators a laser-focused approach to boost their holiday sales. By leveraging analytics to identify already successful sales channels, creators can easily find valuable insights into customer behavior, sales channels, and purchasing patterns.

Beacons store analytics offer creators insights into conversion rates of their entire store and at individual product levels.

This data-driven approach empowers creators to allocate resources wisely, honing in on the channels that have proven most effective in driving conversions.

Understanding the nuances of customer engagement and conversion rates enables creators to tailor their holiday strategies, ensuring that promotional efforts are concentrated where they yield the maximum impact.

Furthermore, Beacons analytics tools enable creators to not only recognize successful sales channels but also to refine and optimize their performance.

This iterative process of analysis and refinement positions creators to stay agile during the holiday rush, adapting strategies in real-time to maximize the effectiveness of their sales channels. With Beacons store analytics features, creators can embark on the holiday season armed with actionable insights, ensuring that their efforts are targeted, efficient, and poised for success.

Ready to supercharge your holiday sales strategy? Dive into Beacon's analytics features and focus on what works best for you. Click here to explore the power of data-driven success. 🚀💻🛍️

Beacon's digital store becomes an essential tool for creators seeking a cutting-edge approach to the holiday rush.   Beacon's Social Asset Generator, Email Marketing tools, and the automated customer review collection create a powerful system to maximize sales.

So, as you embark on the journey to supercharge your holiday sales, remember that Beacons is not just a platform; it's a companion in your quest for success. Click here to unlock the power of data-driven success and witness your digital store emerge as a holiday sales powerhouse. 🌟💡🛍️

Not a Beacons user yet? 🏀 Sign up for Beacons today, and get started with 2 months free!

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Selling digital products on Beacons store during the holiday season will level up your selling experience, and prepare you for a busy holiday season.

Sign up to Beacons today and access powerful selling tools for creators, and build deeper relationships with your followers today!

Ben Woytowich
Ben leads Creator Success at Beacons, the all-in-one creator business platform. He's been helping hundreds of creators grow their business on Beacons the past 2 years. Prior to Beacons he was working in the hospitality industry. You can find him daily vlogging on TikTok @benwoytowich
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Sell in your creator store, build an email marketing strategy, score brand deals—all from your Beacons Link-in-Bio. Powered by AI.
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Sell in your creator store, build an email marketing strategy, score brand deals—all from your Beacons Link-in-Bio. Powered by AI.
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